Google Archive

Google I/O, Google’s developer conference, started today, and there has been a deluge of news coming out of the advertising giant. I do not intend to cover every single bit of I/O news, instead choosing to focus one some of the more interesting bits and pieces. In the coming weeks, when you search for something that might benefit from the experiences of others, you may see a Perspectives filter appear at the top of search results. Tap the filter, and you’ll exclusively see long- and short-form videos, images and written posts that people have shared on discussion boards, Q&A sites and social media platforms. We’ll also show more details about the creators of this content, such as their name, profile photo or information about the popularity of their content. Basically, this is a “remove SEO garbage” button. Whenever I need to find some answer to a tech issue or see if other people are experiencing a bug, regular Google search is entirely useless, as the results are overflowing with useless SEO/AI garbage, so I do what a lot of us do: append “reddit” to our queries to get content from real people. With this new Perspectives filter, Google seems to finally acknowledge that their regular search results are useless, and that what users really want is genuine results written by normal humans. I really hope this works as advertised.

And yet, 25 years on, Google Search faces a series of interlocking AI-related challenges that together represent an existential threat to Google itself.  The first is a problem of Google’s own making: the SEO monster has eaten the user experience of search from the inside out. Searching the web for information is an increasingly user-hostile experience, an arbitrage racket run by search-optimized content sharks running an ever-changing series of monetization hustles with no regard for anything but collecting the most pennies at the biggest scale. AI-powered content farms focused on high-value search terms like heat-seeking missiles are already here; Google is only now catching up, and its response to them will change how it sends traffic around the web in momentous ways. That leads to the second problem, which is that chat-based search tools like Microsoft’s Bing and Google’s own Bard represent something that feels like the future of search, without any of the corresponding business models or revenue that Google has built up over the past 25 years. If Google Search continues to degrade in quality, people will switch to better options — a switch that venture-backed startups and well-funded competitors like Microsoft are more than happy to subsidize in search of growth, but which directly impacts Google’s bottom line. At the same time, Google’s paying tens of billions annually to device makers like Apple and Samsung to be the default search engine on phones. Those deals are up for renewal, and there will be no pity for Google’s margins in these negotiations. Search on the web is in a terrible state right now. Searching for anything on Google is a horrible experience, with results riddled with ads and an endless stream of SEO’d garbage content of low to no quality. Alternatives, such as DuckDuckGo, aren’t much better, and tend to promote garbage anti-science and fascist nonsense if you’re not careful enough. At this point I just don’t know what to use to find stuff on the web, and tend to just go straight to sites that I think have the best odds of containing a relevant result (e.g. going straight to Reddit when dealing with some obscure bug or software issue). I know there are even smaller competitors, but I don’t hold high hopes they can offer the same breadth as Google once did, or even DuckDuckGo sometimes does now. It’s not looking pretty out there.

Google has 175,000+ capable and well-compensated employees who get very little done quarter over quarter, year over year. Like mice, they are trapped in a maze of approvals, launch processes, legal reviews, performance reviews, exec reviews, documents, meetings, bug reports, triage, OKRs, H1 plans followed by H2 plans, all-hands summits, and inevitable reorgs. The mice are regularly fed their “cheese” (promotions, bonuses, fancy food, fancier perks) and despite many wanting to experience personal satisfaction and impact from their work, the system trains them to quell these inappropriate desires and learn what it actually means to be “Googley” — just don’t rock the boat. As Deepak Malhotra put it in his excellent business fable, at some point the problem is no longer that the mouse is in a maze. The problem is that “the maze is in the mouse”. I have never worked at any company – other than the hardware store for 7-8 years when I was a teenager and during university – so I have no idea if this is uncommon, but this sounds like my personal version of hell. No wonder Google has such a massive graveyard.

The Justice Department and a group of eight states sued Google on Tuesday, accusing it of illegally abusing a monopoly over the technology that powers online advertising, in the agency’s first antitrust lawsuit against a tech giant under President Biden and an escalation in legal pressure on one of the world’s biggest internet companies. The lawsuit said Google had “corrupted legitimate competition in the ad tech industry by engaging in a systematic campaign to seize control of the wide swath of high-tech tools used by publishers, advertisers and brokers to facilitate digital advertising.” More of this, please.

To begin collaborating with others, we’ve open sourced several components for our secure operating system, called KataOS, on GitHub, as well as partnered with Antmicro on their Renode simulator and related frameworks. As the foundation for this new operating system, we chose seL4 as the microkernel because it puts security front and center; it is mathematically proven secure, with guaranteed confidentiality, integrity, and availability. Through the seL4 CAmkES framework, we’re also able to provide statically-defined and analyzable system components. KataOS provides a verifiably-secure platform that protects the user’s privacy because it is logically impossible for applications to breach the kernel’s hardware security protections and the system components are verifiably secure. KataOS is also implemented almost entirely in Rust, which provides a strong starting point for software security, since it eliminates entire classes of bugs, such as off-by-one errors and buffer overflows. Another new open source operating system by Google. This time, it seems almost entirely focused on embedded machine learning applications, so it’s definitely a bit outside of my wheel house.

Swider wasn’t the only Stadia developer blindsided by Google’s late September announcement that the streaming gaming service would be shutting down next January. Game makers who talked to Ars (and some who shared their surprise on social media) all said they had no indication of Google’s shutdown plans before the public announcement. “During correspondence , we are exchanging emails—nothing showed us it could be the end of Stadia,” Swider said. What a shitshow.

A few years ago, we also launched a consumer gaming service, Stadia. And while Stadia’s approach to streaming games for consumers was built on a strong technology foundation, it hasn’t gained the traction with users that we expected so we’ve made the difficult decision to begin winding down our Stadia streaming service. We’re grateful to the dedicated Stadia players that have been with us from the start. We will be refunding all Stadia hardware purchases made through the Google Store, and all game and add-on content purchases made through the Stadia store. Players will continue to have access to their games library and play through January 18, 2023 so they can complete final play sessions. We expect to have the majority of refunds completed by mid-January, 2023. Another Google product announced with much fanfare is shutting down, as many, many people expected it would be. It seems Google is at least handling the refunds properly, and I hope the Stadia controllers can still be used with other platforms so they don’t turn into e-waste. Another one for the graveyard.

Roughly seven years ago, Partha Ranganathan realized Moore’s law was dead. That was a pretty big problem for the Google engineering vice president: He had come to expect chip performance to double every 18 months without cost increases and had helped organize purchasing plans for the tens of billions of dollars Google spends on computing infrastructure each year around that idea. But now Ranganathan was getting a chip twice as good every four years, and it looked like that gap was going to stretch out even further in the not-too-distant future. So he and Google decided to do something about it. The company had already committed hundreds of millions of dollars to design its own custom chips for AI, called tensor processing units, or TPUs. Google has now launched more than four generations of the TPU, and the technology has given the company’s AI efforts a leg up over its rivals. Google uses all kinds of custom hardware throughout its operations, but you rarely hear about it. This article provides some insight into the custom hardware Google uses for YouTube transcoding.

If you look around Google’s Mountain View, CA offices, you’ll see Windows machines, Chromebooks, Macs — and gLinux desktops. G what, you ask? Well, in addition to  relying on Linux for its servers, Google has its very own Linux desktop distribution. You can’t get it — darn it! — but for more than a decade, Google has been baking and eating its own homemade Linux desktop distribution. The first version was Goobuntu. It’s not news that Google has it’s own in-house desktop Linux distribution, but this article provides some interesting insights into some of its unique aspects. The latest versions now use a rolling release model based on Debian, with a custom automated package building and testing tool on top, developed by Google. I’d love to see it in action and have it released to the public.

We’ve been tracking the progress of Google’s interface refresh for Gmail since February, and as promised, the company says it’s now becoming available for all Gmail users. The rework pulls Meet, Chat, and Spaces closer together as part of the overall experience and includes elements from Google’s Material Design 3. It’s not stopping there and says that, later this year, we should see improvements to Gmail for tablet users, better emoji support, and more accessibility features, among other upgrades. I don’t like the Gmail web experience at all, and the changes over the recent years have done little to change my mind. I’m old-fashioned and prefer proper email applications that are fast, native, and integrate with my wider computing environments.

Public code reviews started this week on Qt platform support for Google’s Chromium open-source browser code. It looks like Google is at least evaluating the prospects of Qt toolkit support for the Chromium/Chrome UI. Chrome might get a Qt-based UI option before it even gets video decoding acceleration on Linux that doesn’t require custom builds or hacks. Possibly good news for KDE users.

The long-awaited availability of Steam on Chromebooks was just more or less announced (in alpha) at the 2022 Google for Games Developer Summit. That said, Google is light on availability details for the moment. Google specifically said that the “Steam Alpha just launched, making this longtime PC game store available on select Chromebooks for users to try.” That said, no other details appear to be live this morning, but we did reveal the device list last month. I’m sure many Chromebooks are more than powerful enough to play a meaningful number of games.

Google’s homegrown Fuchsia operating system has taken another step closer to being broadly usable by gaining the full Google Chrome browser experience. It’s been possible to access the web in a very limited way on Fuchsia for quite some time now via the operating system’s “Simple Browser” app – which was powered by the Chromium engine under the hood. While usable, this “browser” didn’t offer the usual necessities like an address bar or tabs. Mid last year, we reported that Google had begun efforts to bring the full Chrome browser experience to Fuchsia. As first spotted by oldschool-51 of Fuchsia’s Reddit community, these efforts have come to fruition in recent days, with Simple Browser being replaced in Fuchsia’s app list with “Chromium.” It’s steps like these that show that Google is serious about Fuchsia. For whatever that’s worth.

Today, we’re excited to announce early access to a new version of Chrome OS bringing the benefits of Chrome OS to PCs and Macs. Chrome OS Flex is the cloud-first, fast, easy-to manage, and secure operating system for PCs and Macs. Learn more below, try it out, and share your feedback to help us shape this product. It’s basically Chrome OS for any PC or Mac you might have lying around. Other parties offered similar Chrome OS-based systems for non-Chromebook hardware, but this is the first time Google itself offers it as a first-class citizen of the Chrome OS ecosystem.