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Apple Archive

“Pixel, iPhone 7, and grading on a curve”

iMore's Rene Ritchie, linked by Daring Fireball's John Gruber:

So, everyone who'd been criticizing Apple and iPhone design immediately called Google out for aping it?

Not so much.

Except, every Pixel review did call Google out for this.

Surely they drew the line at Google's 2016 flagship missing optical image stabilization - not just in the regular-size, but in the Plus XL model as well - stereo speakers, and water resistance - things that were pointed to last year as indicators Apple was falling behind?

Turns out, not deal-breakers either.

Except, every Pixel review did call Google out for this. Here's a quick cut/paste image job I did yesterday, highlighting how Pixel reviews did, in fact, call out Google and the Pixel for the things Ritchie claims they are not calling them out for.

It's almost like the Pixel is being graded on a curve.

When you're as deeply enveloped in the Apple bubble as people like Rene Ritchie and John Gruber, reality inside the bubble starts folding in on itself. You sit deep inside your bubble, and when you look outwards, the curves and bends of the bubble's surface twist and turn reality outside of the bubble into ever more grotesque and malformed versions of it.

Ever since the unveiling of the Pixel up to and including the reviews published yesterday, everybody in the technology media has been pointing out the exact same things Ritchie claims are not being pointed out. The amount of mental gymnastics and selective perception one must undertake - one could call such exercises flat-out lies - to claim that the major technology media is "against Apple" or "grading on a curve" is so humongous that I honestly didn't think it was realistically and humanly possible.

And I say this as someone who once got a flood of really nasty and angry emails because OSNews had not yet separated the FreeBSD category and its icon from the generic BSD category, so FreeBSD and Dragonfly BSD people alike were furious at me for putting a Dragonfly BSD story in the generic BSD category because it had a FreeBSD icon. I've been around the block when it comes to the kind of reality-warping, deeply idiotic bullshit the technology world can conjure up over absolutely nothing.

When I was 17, I went on a trip to Rome, the most beautiful city in the world. As I stood atop the dome of St. Peter's Basilica, looking down upon the countless tourists swarming St. Peter's Square, I realised how easy it would be to lose touch with the people down there if you spent most of your time up here.

The bubble is no different.

How Apple scaled back its titanic plan to take on Detroit

Apple Inc. has drastically scaled back its automotive ambitions, leading to hundreds of job cuts and a new direction that, for now, no longer includes building its own car, according to people familiar with the project.

Hundreds of members of the car team, which comprises about 1000 people, have been reassigned, let go, or have left of their own volition in recent months, the people said, asking not to be identified because the moves aren't public.

I never quite understood why Apple was building a car when you look at the state of their software and their hardware (except for the iPhone's hardware). Fix that stuff first, before designing and building something that can actually quite easily kill people.

Mossberg: Why does Siri seem so dumb?

Yes, Siri can usually place a call or send a text. It can tell you sports standings, Yelp restaurant reviews and movie times - features Apple added years ago. And it must be said that all of its competitors have their own limitations and also make mistakes.

But in its current incarnation, Siri is too limited and unreliable to be an effective weapon for Apple in the coming AI wars. It seems stagnant. Apple didn't become great by just following the data on what customers are doing today. It became great by delighting customers with feats they didn't expect. The AI revolution will demand that.

'Stagnant'?

Seems to be the default state of Apple's software these days.

Dash dev claims innocence, posts calls with Apple as proof

Remember Dash, which we talked about late last week? Apple released a press statement to its various blogger sites today, claiming:

"Almost 1,000 fraudulent reviews were detected across two accounts and 25 apps for this developer so we removed their apps and accounts from the App Store," Apple spokesperson, Tom Neumayr, said in a statement provided to The Loop on Monday. "Warning was given in advance of the termination and attempts were made to resolve the issue with the developer but they were unsuccessful. We will terminate developer accounts for ratings and review fraud, including actions designed to hurt other developers. This is a responsibility that we take very seriously, on behalf of all of our customers and developers."

Case closed, right? Well... Not entirely. This was just Apple's word, without any proof, posted on blogs that often let themselves be used for saccharine Apple PR. Without any proof, how can we know Apple is telling the truth? Do we just believe them because... Because?

The developer in question, Bogdan Popescu, quickly replied in a blog post, and his story is entirely different - and his story is backed up by recordings of telephone calls between him and Apple (which is legal in Romania). I'm not making this up.

What I've done: 3-4 years ago I helped a relative get started by paying for her Apple's Developer Program Membership using my credit card. I also handed her test hardware that I no longer needed. From then on those accounts were linked in the eyes of Apple. Once that account was involved with review manipulation, my account was closed.

I was not aware my account was linked to another until Apple contacted me Friday, 2 days after closing my account. I was never notified of any kind of wrongdoing before my account was terminated.

What Apple has done: on Friday they told me they'd reactivate my account if I'd make a blog post admitting some wrongdoing. I told them I can't do that, because I did nothing wrong. On Saturday they told me that they are fine with me writing the truth about what happened, and that if I did that, my account would be restored. Saturday night I sent a blog post draft to Apple and have since waited for their approval.

Tonight Apple decided to accuse me of manipulating the App Store in public via a spokesperson.

The recorded phone calls leave nothing to the imagination - they do not line up with Apple's PR speak at all.

In the recorded phone call, Apple admits that they never notified him at all, despite Apple's claims to the contrary. Then, they tried to coerce Popescu into publicly admitting wrongdoing - even though he did nothing wrong. After Popescu told Apple he was not going to do that, Apple tells him that he can tell the truth, but that Apple wants to approve the story before posting it. Popescu complies, sends in the story - and a few days later, Apple sends in its blogger army, by falsely accusing Popescu of manipulating App Store reviews.

And the Apple blogger army - and large swaths of the Apple developer community, which I follow on Twitter - immediately crucified him, believing Apple's every word, without questioning them, even if Apple didn't offer any proof. Brian Gesiak's take says it all: "Good to know: if it's ever my word against Apple's, I know who the 'community' is going to trust."

Maybe Apple's bloggers will learn a valuable lesson from this. Most likely, they will not.

Apple has removed Dash from the App Store

Dash is quite a popular application from a lauded developer, Bogdan Popescu, and yesterday, when he broke the news, he had no idea what the reasoning was. Other famous Apple developers expressed their worries, and now we have an update from Popescu, with Apple's explanation:

Apple contacted me and told me they found evidence of App Store review manipulation. This is something I've never done.

Apple's decision is final and can’t be appealed.

I can't update Dash for iOS anymore and I can't distribute it outside of the App Store.

Dash for macOS will continue to be supported outside of the App Store. If you purchased Dash on the Mac App Store, you should migrate your license as soon as possible. At the moment you are not able to download Dash from your App Store's Purchases tab anymore, so if you lose access to your currently activated version of Dash you won't be able to migrate your license anymore.

Apple has pretty much nuked his entire account from orbit. Even people who own Dash can no longer install it from the Mac App Store - they'll have to migrate their license. Dash for iOS can't be distributed this way, of course, and is pretty much done.

Dash is quite a popular tool among Apple developers, and it seems incredibly unlikely that its developer would need to resort to manipulate App Store reviews, but obviously, none of us know the whole story. For all we know, a competitor manipulated the reviews.

In any event, all this - again, sadly - illustrates what I've been saying for years: building your business atop Apple's iOS or Mac App Store is a terrible business decision. You are completely and fully at Apple's whim, and while you may have some recourse if you're favoured by Apple's popular bloggers who can bring your case to the limelight, if you're not... Well, too bad for you.

Apple’s A10 Fusion, benchmarking, and the death of macOS

Oh, benchmarks.

Benchmarks of computer hardware have their uses. Especially if you have a relatively narrow and well-defined set of calculations that you need to perform, benchmarks are great tools to figure out which processor or graphics chip or whatever will deliver the best performance - scientific calculations, graphics processing (e.g. video games), these are all use cases where comparisons between benchmarks of different hardware components can yield useful information.

A different way to put it: benchmarks make sense in a situation where "more power" equals "better results" - better results that are noticable and make a difference. A GTX 1080 will result in better framerates than a GTX 1070 in a modern game like The Witcher 3, because we've not yet hit any (theoretical) framerate limit for that game. A possible future GTX 1090 will most likely yield even better framerates still.

Where benchmarks start to fall apart, however, is in use cases where "more power" does not equal "better results". Modern smartphones are a perfect example of this. Our current crop of smartphones is so powerful, that adding faster processors does not produce any better results for the kinds of ways in which we use these devices. Twitter isn't going to open or load any faster when you add a few hundred megahertz.

In other words, modern smartphones have bottlenecks, but the processor or RAM certainly isn't one of them. Before you can even reach the full potential of your quad-core 2.4Ghz 6GB RAM phone, your battery will run out (or explode), or your network connection will be slow or non-existent.

As a result, I never cared much for benchmarking smartphones. In 2013, in the wake of Samsung cheating in benchmarks, I wrote that "if you buy a phone based on silly artificial benchmark scores, you deserve to be cheated", and today, now that Apple is leading (in one subset of processor) benchmarks with its latest crop of mobile processors, the same still applies.

So when John Gruber posted about Apple A10 Fusion benchmarks...

Looking at Geekbench's results browser for Android devices, there are a handful of phones in shouting distance of the iPhone 7 for multi-core performance, but Apple's A10 Fusion scores double on single-core.

...I snarked:

Funny how just like in the PPC days, benchmarks only start mattering when they favour .

Setting aside the validity of Geekbench (Linus Torvalds has an opinion!), this seems to be the usual pointless outcome of these penis-measuring contests: when the benchmarks favour you, benchmarks are important and crucial and the ultimate quanitification of greatness. When the benchmarks don't favour you, they are meaningless and pointless and the world's worst yardsticks of greatness. Anywhere in between, and you selectively pick and choose the benchmarks that make you look best.

I didn't refer to Apple's PowerPC days for nothing. Back then, Apple knew it was using processors with terrible performance and energy requirements, but still had to somehow convince the masses that PowerPC was better faster stronger than x86; claims which Apple itself exposed - overnight - as flat-out lies when the company switched to Intel.

When I use my Nexus 6P and iPhone 6S side-by-side, my Nexus 6P feels a lot faster, even though benchmarks supposedly say it has a crappier processor and a slower operating system. Applications and operations seem equally fast to me, but Android makes everything feel faster because it has far superior ways of dealing with and switching between multiple applications, thanks to the pervasiveness of activities and intents or the ability to set your own default applications.

Trying to quantify something as elusive and personal as user experience by crowing about the single-thread performance of the processor it runs on is like trying to buy a family car based on its top speed. My 2009 Volvo S80's 2.5L straight-5 may propel the car to a maximum speed of 230km/h, but I'm much more interested in how comfortable the seats are, all the comfort options it has, if it looks good (it does), and so on. Those are the actual things that matter, because the likelihood of ever even approaching that 230km/h is very slim, at best.

I bought an iPhone 6S and Apple Watch late last year and used them for six months because I feel that as someone who writes about every platform under the sun, I should be using them as much as (financially and practically) possible. I used the iPhone 6S as my only smartphone for six months, but after six months of fighting iOS and Apple every step of the way, every single day, I got fed up and bought the Nexus 6P on impulse.

Not once during those six months did I think to myself "if only this processor was 500Mhz faster" or "if only this thing had 4GB of RAM". No; I was thinking "why can't I set my own default applications, because Apple's are garbage" or "why is deep linking/inter-application communication non-existent, unreliable, broken, and restricted to first-party applications?" or "why is every application a visual and behavioural island with zero attention to consistency?".

iOS could be running on a quantum computer from Urbana, Illinois, and it wouldn't solve any of those problems.

The funny thing is - Gruber actually agrees with me:

I like reading/following Holwerda, because he's someone who I feel keeps me on my toes. But he's off-base here. I'm certainly not saying that CPU or GPU performance is a primary reason why anyone should buy an iPhone instead of an Android phone. In fact, I'll emphasize that if the tables were turned and it were Android phones that were registering Geekbench scores double those of the iPhone, I would still be using an iPhone. In the same way that I've been using Macs, non-stop, since I first purchased a computer in 1991. Most of the years from 1991 until the switch to Intel CPUs in 2007, the Mac was behind PCs in performance. I never argued then that performance didn't matter - only that for me, personally, the other benefits of using a Mac (the UI design of the system, the quality of the third-party apps, the build quality of the hardware, etc.) outweighed the performance penalty Macs suffered. The same would be true today if Apple's A-series chips were slower than Qualcomm's CPUs for Android.

So, he'd be buying iPhone even if the benchmark tables were turned, thereby agreeing with me that when it comes to phones, benchmarks are entirely meaningless. Nobody buys a smartphone based on processor benchmark scores; at this point in time, people mostly buy smartphones based on the smartphone they currently have (i.e., what platform they are currently using) and price.




That being said, there is one reason why benchmarks of Apple's latest mobile processors are quite interesting: Apple's inevitable upcoming laptop and desktop switchover to its own processors. OS X (or macOS or whatever) has been in maintenance mode ever since the release and success of the iPhone, and by now it's clear that Apple is going to retire OS X in favour of a souped-up iOS over the coming five years.

I know a lot of people still aren't seeing the forest through the trees on this one, but you can expect the first "iOS" MacBook within 1-2 years. I put iOS between quotation marks because that brand of iOS won't be the iOS you have on your phone today, but a more capable, expanded version of it.

Vlad Savov:

It sounds wild, but the A10 looks to have the power and efficiency to handle the workload of a full PC. This coalescence of mobile and desktop PCs is driven by forces on both sides: mobile chips are getting more potent at the same time as our power needs are shrinking and our tasks become more mobile. If you think your workplace isn't changing much because there are a bunch of weathered Dell workstations sitting next to frumpy HP printers, consider just how much more work every one of your officemates is doing outside the office, on their phone. And all those grand and power-hungry x86 applications that might have kept people running macOS - Adobe's Photoshop and Lightroom being two key examples - well, they're being ported to iOS in almost their full functionality, having been incentivized by the existence of Apple's iPad Pro line, last year's harbinger for this year's performance jump.

Unlike Windows, whose x86 reliance is tied to its dominance of the lucrative PC gaming market, Apple really has very few anchors locking it down to macOS. The Cupertino company has been investing the vast majority of its development time into the mobile iOS for years now, and that shows in the different rates of progress between its two pieces of software. macOS is, in many ways, legacy software just waiting for the right moment to be deprecated. It’s getting a fresh lick of paint now and then, but most of its novelties now relate to how it links back to Apple's core iOS and iPhone business.

This is where benchmarking and the performance of Apple's A10 Fusion processor do come into play, because even in the constrained environment of a smartphone, it seems to be reaching performance levels of laptop and desktop processors.

That "iOS" MacBook is closer than you think.

Why the Apple II ProDOS 2.4 release is the OS news of the year

I just spent like an hour searching for an OSNews story about this, because I was sure we posted about this, only to realise I was confused with this year-old story. Anyhow, this story is kind of similar in that John Brooks has released ProDOS 2.4 for the Apple II, fixing bugs, and adding features. I like Jason Scott's take:

Next is that this is an operating system upgrade free of commercial and marketing constraints and drives. Compared with, say, an iOS upgrade that trumpets the addition of a search function or blares out a proud announcement that they broke maps because Google kissed another boy at recess. Or Windows 10, the 1968 Democratic Convention Riot of Operating Systems, which was designed from the ground up to be compatible with a variety of mobile/tablet products that are on the way out, and which were shoved down the throats of current users with a cajoling, insulting methodology with misleading opt-out routes and freakier and freakier fake-countdowns.

The current mainstream OS environment is, frankly, horrifying, and to see a pure note, a trumpet of clear-minded attention to efficiency, functionality and improvement, stands in testament to the fact that it is still possible to achieve this, albeit a smaller, slower-moving target. Either way, it’s an inspiration.

Mr. Scott...

Apple emails reveal complaints about sexist, toxic work environment

Mic.com has obtained a long list of e-mails from primarily female Apple employees (but also a few male employees), detailing a sexist culture inside the company that nobody seems to want to address. The 50 pages of e-mails were handed to Mic by an Apple employee, and obviously, all people involved have been anonymised.

"With such love for a company that does so much good, it is with a heavy heart that I declare my resignation from Apple," a former employee wrote in an email obtained by Mic. "Despite all attempts to seek justice within this corporation, the cries of several minority employees about the toxic and oppressive environment have gone unanswered. I have witnessed the complete and utter disenfranchising of the voices of men and women of color and the fault lies not only in the direct management staff but in the response of those tasked with protecting employee rights. I write this letter hoping to highlight the areas that these departments have failed to properly support employees and as such have hence left Apple, Inc. culpable for various EEOC and ethical violations."

According to Claire*, "several people" who have quit, citing a "white, male, Christian, misogynist, sexist environment," were not given exit interviews. "Their departure is being written up as a positive attrition," she told Mic.

This obviously - but sadly - doesn't surprise me in the slightest. Silicon Valley is an inherently toxic environment dominated by white males, and despite all the talk from Tim Cook and various company bloggers, Apple is not the special diversity flowerchild farting rainbows and puking unicorn dust it claims to be. I mean, this is a company who considers having a Canadian speaking on stage during an event as "diversity".

From these emails, a picture emerges of a company culture actively trying to get women to leave, actively preventing them from getting into mid-level and top-level leadership positions. From everything I've ever heard about Silicon Valley culture - this is par for the course, no matter the company.

iOS 10, watchOS 3, tvOS 10 released

It's release day for all Apple users among us! iOS 10, watchOS 3, and that other one everybody always forgets, tvOS 10. Since iOS 10 probably matters the most to you:

iOS 10 features a redesigned Lock screen experience with 3D Touch-enabled notifications, a more easily accessible camera, and a widgets screen. A revamped Control Center also offers 3D Touch support along with new controls for music and HomeKit devices. Raise to Wake, a new feature for the latest devices, wakes up the iPhone without bypassing notifications.

Have fun updating.

Why these Mac users won’t abandon OS 9

The reasons some Mac lovers stick with OS 9 are practically as numerous as Apple operating systems themselves. There are some OS 9 subscribers who hold out for cost reasons. Computers are prohibitively expensive where they live, and these people would also need to spend thousands on new software licenses and updated hardware (on top of the cost of a new Mac). But many more speak of a genuine preference for OS 9. These users stick around purely because they can and because they think classic Mac OS offers a more pleasant experience than OS X. Creatives in particular speak about some of OS 9's biggest technical shortcomings in favorable terms. They aren't in love with the way one app crashing would bring down an entire system, but rather the design elements that can unfortunately lead to that scenario often better suit creative work.

If OS 9 had modern applications and - even moderately - modern hardware, I would be using it. No question. I have an iBook G3 fully working and running OS 9, including important software, within arm's grasp (I used to have an iMac G3 for the same purpose). It's difficult to explain, but the reason for me is Platinum, the user interface. OS 9's Finder, the graphical and behaviourial aspects of the user interface, the speed, the BeOS-like quirkiness - it all adds up to an operating system with a personality that is incredibly pleasant to use, regardless of the hodgepodge house-of-cards internals.

And personality is, unfortunately, what Windows, desktop Linux, macOS, iOS, and Android sorely, sorely lack.

The end of headphone jacks, the rise of DRM

The EFF on Apple's removal of the 3.5mm jack:

The reasons for Apple abandoning the analog jack may be innocuous. Apple is obsessed with simple, clean design, and this move lets the company remove one more piece of clutter from the phone's body. It advertises that the move helps make the phone more water-resistant. And certainly, many people prefer a wireless listening experience. But intentionally or not, by removing the analog port, Apple is giving itself more control than ever over what people can do with music or other audio content on an iPhone. It's also opening the door to new pressures to take advantage of that power.

Meanwhile, over at BuzzFeed, Apple's Phil Shiller addresses the DRM and vendor lock-in concerns (bookmark the following quote for future reference):

Schiller thinks it's a silly argument. "The idea that there's some ulterior motive behind this move, or that it will usher in some new form of content management, it simply isn’t true," he says. "We are removing the audio jack because we have developed a better way to deliver audio. It has nothing to do with content management or DRM - that's pure, paranoid conspiracy theory."

Thankfully, I don't have to write a reply to Schiller, because Nilay Patel already did so - and eloquently to boot, outlining exactly why the worries over DRM and vendor lock-in are more than warranted. After listing seven pieces of evidence of current and possible upcoming cases of vendor lock-in and DRM, he concludes:

Now, these are all just dots - there's no line connecting them yet. But they are dots that Apple has put into the world, and when the most powerful company in technology creates as many dots around a single subject, it's not a conspiracy theory to suggest that they might one day be connected into the shape of a DRM audio scheme. It's simply pointing out the obvious.

Phil Schiller and Tim Cook want us to believe them on their blue eyes. I obviously don't - if you can blatantly lie several times over in open letters and press interviews about your illegal tax evasion, how on earth am I supposed to believe them on this?

Apple unveils iPhone 7, Apple Watch Series 2, Bluetooth headset

Apple held its iPhone event tonight, and introduced the iPhone 7 and the Apple Watch Series 2. The iPhone's most interesting feature can only be found on the iPhone 7 Plus: a dual camera setup, consisting of a wide-angle and telephoto lens. Thanks to some software magic, Apple claims this camera can produce the kind of bokeh effect normally reserved for more expensive, dedicated cameras.

And yes: the iPhone 7 is ditching the 3.5mm jack in favour of lightning headphones, a dongle, or Apple's brand new AirPods - ugly wireless earbuds with a battery life of "up to" 5 hours, a hefty price tag, and the opportunity to live that Bluetooth headset lifestyle.

Other iPhone 7 tidbits: stereo speakers (that warrants a finally, right?), a new home button which isn't really a button but a little trackpad with a Taptic Engine (like Apple's new trackpads - you won't notice a difference, because the Taptic Engine is legitimately magic), and a few new colour options.

The new Apple Watch - the Series 2 - looks the same, but has a dual-core processor now, better waterproofing, and built-in GPS. Apple is also selling a version of the old Apple Watch equipped with the new processor, which they call the Series 1. The 'old' Apple Watch will remain on sale as well, but at a reduced price.

For the rest, the event wasn't all that exciting. I think the camera on the iPhone 7 Plus will be quite amazing, but for the rest both the new iPhone and the new Apple Watch are spec bumps - and there's nothing wrong with that, since we've reached the point where there's not much more you can do with a slab of glass. Apple also made a huge deal of a new infinite runner game for iOS, but other than the fact it's got Nintendo's Mario in it, I don't see how we need another infinite runner on mobile to compete with the other 20972194 we already have.

Rests me to say that Apple also announced that macOS Sierra will be released on 20 September and iOS 10 on 13 September.

A design defect is breaking a ton of iPhone 6 Pluses

People all over the world mail their broken iPhones to microsoldering specialist Jessa Jones. Aided by powerful microscopes and precision soldering irons, experts like Jessa pluck tiny chips off logic boards, swap them for new ones, and resurrect devices over which Apple's Genius Bar would say a eulogy.

Jessa can fix practically anything. But these days, she spends most of her time fixing just one thing. Because every single month, more and more iPhone 6 and (especially) 6 Plus devices show up at her shop, iPad Rehab, with the same problem: a gray, flickering bar at the top of the display and an unresponsive touchscreen.

Fascinating story. Remember, in the EU, you have a 2 year EU-wide warranty on your iPhone, no matter what Apple (or anyone else, for that matter) might tell you. If you are affected by this issue, Apple is legally obliged to either fix it, or replace your phone with a new one.

A tax expert takes Tim Cook’s EU letter apart point by point

Matt Gardner, the director of the Institute on Taxation and Economic Policy, took a look at Tim Cook's terrible letter to EU consumers regarding Apple's tax evasion, and pretty much tears it to shreds.

Apple created a complicated web of subsidiaries to avoid taxes, and the Irish government allowed it. Both the company and the country were complicit in this agreement. The idea that Ireland gave Apple guidance on "how to comply correctly with Irish tax law" makes both parties sound less guilty than they are. A better characterization would be that Apple cooked up a tax-dodging scheme, and Ireland allowed it.

Further along, Gardner actually opens up a major can of worms, arguing that either Apple provided false figures in its annual report, or Tim Cook is lying in his letter to EU consumers:

It doesn't appear to be even remotely truthful based on the numbers they publish in their annual reports. Each year they report that the majority of their profits are earned outside the U.S., with roughly a third (on average, over the past five years) coming from the U.S. When you look at the 10K, the annual report for 2015, you see the company reports earnings of $72 billion worldwide, and just one third of those profits are attributed to the U.S. And yet Cook's statement says that the vast majority of their income is taxed in the U.S.

We think that is a very low estimate. It certainly appears that the company is shifting profits out of the U.S. and into tax havens overseas. So one of these things must not be true: Either the numbers presented to shareholders in their annual report are false, or Tim Cook's new statement that the majority of its profits are taxed in the U.S is false. They both can't be true.

That's a bold claim to make, but it's hard, if not impossible, to argue with Gardner on this one. Since it's incredibly unlikely Apple is falsifying its annual reports, the most logical conclusion is that Tim Cook is lying in the open letter.

Tim - if you find yourself in a hole, stop digging.

EU: Ireland gave illegal tax benefits to Apple worth up to €13 billion

The European Commission has concluded that Ireland granted undue tax benefits of up to €13 billion to Apple. This is illegal under EU state aid rules, because it allowed Apple to pay substantially less tax than other businesses. Ireland must now recover the illegal aid.

That sound you hear? That's the sound of a house of cards tumbling down.

There's quite a lot of misinformation on the web about this whole thing. First and foremost, the crux of the matter here is that it's the EU's job to protect the internal market, and to ensure that there's a level playing field between its various member states, and it does this through a number of regulations, laws, and codes that member states must adhere to. Whether you, personally, agree with this goal or not is irrelevant; Ireland is part of the EU single market and signed the dotted line - and this comes with the responsibility of implementing, adhering to, and upholding said regulations, laws, and codes.

Second, the EU claims that the special deals the Irish government gave to Apple are a form of illegal state aid; something many other companies have been fined and punished for as well. It's just that with a company the size of Apple, and the extensiveness of the tax-lowering deal Ireland gave to Apple, the illegal state aid easily reaches monstrous proportions.

Third, this isn't some EU manhunt or vendetta specifically targeting American companies; European companies have been fined time and time again for shady practices as well. And, just to be pedantic - technically speaking, Apple itself (the American company) isn't paying these taxes; various European shell companies owned and created by Apple are.

Fourth, there's a distinct and clear public opinion in Europe - and in the US as well, see e.g. the rise and popularity of Bernie Sanders - that seemingly, laws do not seem to apply to the extremely rich and wealthy. The EU and various member state governments - including my own - are starting to adapt to public opinion, taking concrete steps to end these shady tax deals and tax avoidance schemes that allow large, wealthy companies to pay effectively little to no taxes, while us 'normal' people and small business owners pay our fair share.

The main sticking point here is that the EU wants to makes sure that merely being rich and large should not give a company undue benefits that competitors simply cannot compete against. Proper capitalism only works when there's a level playing field where competition is based on merit, and not on who can dangle the biggest sack of money in front of the Irish or Dutch governments.

Apple, in response, published a deeply American (i.e., overtly sappy tugging-at-the-heartstrings nonsense) and cringe-inducing open letter to European consumers, and, of course, the ruling will be appealed. I can't wait until Apple is brought to its knees and forced to pay the taxes it owes for participating in the EU single market and the use of our infrastructure.

Google, Amazon, Starbucks, and everyone else, wherever from - you're next.

Apple event scheduled for September 7

It's pretty much a given that the primary announcement will be the iPhone 7, reportedly with no analog headphone jack, possibly no physical home button, and hopefully with 32 GB storage in the base configuration. According to the rumor mill, the primary technological advance for the new iPhone will be a new camera system. There's some speculation that a new Apple Watch will be announced, but in my opinion what the Apple watch needs most is better software (upcoming in the WatchOS 3 release). The Watch has been pretty satisfying as a gadget, but ultimately disappointing as a platform, and a new hardware version is unlikely to reverse that trend. Many Mac fans are hoping that a new Macbook Pro will be announced, but there doesn't seem to be any concrete evidence of that, other than the fact that it's been so long since the last real MPB redesign. The rumors are based, I suspect, on wishful thinking. However, if Apple releases an updated Macbook Pro with an OLED touchscreen and Intel Skylake, people would be lining up to buy them. Apple's custom is to make its primary OS announcements at WWDC and focus on new devices in the fall, but I'm sure we'll get a bit of an update on iOS 10 and possibly WatchOS3.

Playing the long game: inside Tim Cook’s Apple

So, is Apple doomed? Of course not. As John Gruber says, "Any conversation that uses that word is in silly la-la land." With Macs, iPads, and software applications and services, Apple isn’t a one-trick pony like BlackBerry, to use an example cited by those most freaked out about the recent iPhone slowdown. It recorded $50.6 billion in sales during that "disappointing" quarter, more than the combined revenue of Google parent Alphabet ($20.3 billion) and Amazon ($29.1 billion) over the same period. Its $10.5 billion in profits outpaced not just the combination of Alphabet ($4.2 billion) and Amazon ($513 million) but also Facebook ($1.5 billion) and Microsoft ($3.8 billion).

"I don't read all the coverage on Apple that there is," Cook tells me a few days after my lunch with Cue and Federighi. "The way that I look at that is, I really know the truth." And he's ready to talk about it.

iPad-only is the new desktop Linux

If you're going to tell me "normal people" don't do those tasks, please don't. Quilters run blogs. Salespeople create presentations. And non-techie writers send revisions to editors. It's us nerds who insist that iOS solves the "problem" of normal people who don't understand the file system putting all their files on the desktop. But the desktop acts as shared document storage, which is something it turns out normal people sometimes need, and iOS does not solve that problem. Lecture me about the virtues of containers all you want, but there is no world in which having to use Dropbox as a temporary storage medium is a step forward.

This is a great article, and it hits the nail on the head so hard, the nail's probably in Fiji by now. The only people going iPad-only are bloggers writing "I went iPad-only"-posts, and people who are trying to prove a point. Neither of them constitute a market.

Apple hires BlackBerry talent for its car project

Dan Dodge, the founder and former chief executive officer of QNX, the operating system developer that BlackBerry acquired in 2010, joined Apple earlier this year, the people said. He is part of a team headed by Bob Mansfield, who, since taking over leadership of the cars initiative - dubbed Project Titan - has heralded a shift in strategy, according to a person familiar with the plan.

The initiative is now prioritizing the development of an autonomous driving system, though it's not abandoning efforts to design its own vehicle. That leaves options open should the company eventually decide to partner with or acquire an established car maker, rather than build a car itself. An Apple spokesman declined to comment.

This whole thing of Apple designing, building, and selling a car still seems so extreme to me - it feels like jumping the shark, really - but at the same time, it could just as well be the genius move that prolongs Apple's winning streak for decades to come. I have far too little insight into the car industry to say anything meaningful here, but it does fascinate me that a technology company like Apple is presumably entering the car market.